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Media Strategy
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​Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers orniche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of themedia that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief.
Digital Marketing
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​It offers users the ability to view its videos on web pages outside their website. Each video is accompanied by a piece of HTML that can be used to embed it on any page on the Web. This functionality is often used to embed YouTube videos in social networking pages and blogs. Users wishing to post a video discussing, inspired by or related to another user's video are able to make a "video response"
Google Map
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Google Maps is a desktop web mapping service developed by Google. It offers satellite imagery, street maps, 360° panoramic views of streets (Street View), real-time traffic conditions (Google Traffic), and route planning for travelling by foot, car, bicycle (in beta), or public transportation. Google Maps provides a route planner under "Get Directions".[7] Up to four modes of transportation are available depending on the area: driving, public transit (see the Google Transit section below), walking, and bicycling.
Social Marketing
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​Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.